Laura Higgins

Laura Higgins is a seasoned professional with extensive experience in the field of B2B commercial strategy and optimisation. Currently serving as Partner at Baringa since April 2024, Laura previously held the role of Partner and Head of Customer & Growth Strategy at EY-Parthenon from October 2021 to April 2024. Prior experience includes a directorship at KPMG UK and a significant tenure at Accenture UK as Head of Pricing & Commercial Strategy for the UK and Ireland. Laura's expertise encompasses pricing strategy, sales effectiveness, growth strategy, and data-driven analytics. Earlier career roles included Sales and Marketing Manager at BLUE LEMON TRADING and a consultancy position at Dream Team Catalyst. Laura holds an LLB in Law from the University of Kent.