Kristin Kulik-Peters

VP, Chief Marketing Officer at Baron Funds

Kristin Kulik-Peters is the Vice President and Chief Marketing Officer at Baron Funds. Kristin has over twenty years of experience in marketing, having previously served as the Executive Director, Head of U.S. Retail Marketing for Invesco US, and as Managing Director, Global Head of Digital Client Experience for DWS Group.

Kristin has a proven track record of successfully leading teams and driving results. At Invesco US, they successfully integrated marketing across Morgan Stanley, Van Kampen and Invesco brands and channels - establishing a decentralized marketing model in New York, Chicago and Houston without compromising service. Kristin also served on the Global Marketing Committee, leading global strategic initiatives including brand messaging , visual identity and digital strategy.

At DWS Group, Kristin was responsible for leading the newly formed digital transformation discipline to enhance the way DWS does business by piloting and accelerating digital business models, enabling dynamic customer journeys powered by machine learning and enhancing digital client service. Kristin set an inspirational vision and established clear objectives, goals and milestones for the customer experience strategy, and drove continuous improvement of CX roadmap to improve service levels and increase customer satisfaction.

Kristin’s extensive experience in marketing makes their an excellent leader at Baron Funds, where they are responsible for overseeing all marketing initiatives for the company. Under their direction, the Baron Funds marketing team has produced strong results, resulting in increased awareness and assets under management.

Kristin Kulik-Peters has a Bachelor of Arts in Communications from Purdue University Northwest and is certified by the FINRA (Financial Industry Regulatory Authority) in Series 24 and 7.

Kristin Kulik-Peters works with Katya Rosenblatt - VP, Head of Business Development, Louis Beasley - VP, Chief Compliance Officer, and Andrew Peck - Co-Chief Investment Officer, Senior Vice President, Portfolio Manager. Kristin Kulik-Peters reports to Ron Baron, Chairman, CEO & Portfolio Manager.

Timeline

  • VP, Chief Marketing Officer

    Current role

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