Nathan Lux

Nathan Lux serves as the Director of Marketing and eCommerce at Barrett Firearms Mfg, Inc since August 2017, overseeing various marketing initiatives, eCommerce operations, and the procurement of merchandise. With prior roles including Director of Sales and Marketing and Director of eCommerce & Inside Sales, Nathan has contributed to significant sales growth and operational improvements. Additionally, Nathan operates LuxDigital.us as a Web & Social Media Consultant, providing services that have notably increased online engagement for multiple organizations. Previous experience includes leading marketing efforts at THIEL Audio and managing media coordination for the Tennessee Film, Entertainment and Music Commission. Nathan holds a Master of Science in Management Organizational Leadership and a Bachelor’s in Mass Communications from Middle Tennessee State University.