Base
Ayelet Morag is an experienced operations and finance professional with a demonstrated history in various managerial roles across multiple industries. Currently serving as Operations Manager at Base since January 2025, Ayelet previously worked as Sr. Global Finance and Administration Support Manager at Red Oak Technologies from 2020 to January 2025, where responsibilities included acting as the main point of contact to the CEO and providing monthly financial presentations. Ayelet's earlier experience includes serving as Finance and Administration Manager at AVT Productions, where significant contributions were made to human resources and financial strategy, and as Finance and Operations Manager at Star Light Management Group, facilitating financial management during hotel acquisitions. Ayelet holds a Bachelor's degree in Business Administration and Management from Tel Aviv University and an Associate's degree in Accounting and Finance from De Anza College.
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Base
We started Base because we believe the world has come full circle back to the understanding that when your customers are successful, you are successful. Base is a headquarters for you and your customers. It’s where all your customer interactions take place, and it’s where you weave those interactions into gold. Base is where you are awarded foryour successes, and where you own your letdowns. It’s where you truly get to know your customers and understand their needs, so you can feed that knowledge back into performance. Don’t get us wrong – we’re not saying that B2B is all one big happy family now. Just that from herein, Base, and you, and your customers are in it together.