Shira Zaifer is a Senior Manager and leader specializing in enhancing user experience and product quality. They currently serve as the Head of Customer Experience at Base44 and held the role of Head of Product Quality at Wix in 2025. Previously, Shira worked at Kramer Electronics LTD in customer solutions and contributed to user support roles at Wix.com. As a co-founder of MTech, Shira fostered a technology community in Modiin, bringing together entrepreneurs and venture capitalists. Shira earned a Master's degree in Family Studies from The College of Management Academic Studies.
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