Certara | BaseCase Interactive
Natalja Smirnova has extensive experience in customer success, currently serving as Director of Customer Success at Certara | BaseCase Interactive since February 2018, having also held roles as Customer Success Team Lead and Consultant. Prior to this, Natalja worked at Stratajet from April 2015 to December 2017 in various positions including Operator Relationship Manager and Account Executive. Earlier experience includes a volunteer role at Raleigh International and a finance and tax trainee position at Bexley Holdings Limited. Natalja's career began with a sales assistant role at the British Heart Foundation. Educational qualifications include a Master of Arts Degree in Economics and Finance from the University of Aberdeen and a course in Digital Graphic Design Fundamentals from LCCA.
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Certara | BaseCase Interactive
BaseCase is the leading value communication and market access platform from Certara. It’s suite of SaaS products enables Pharmaceutical, Medical Device, and Diagnostics companies to more effectively engage with payors, healthcare professionals, and other key stakeholders using interactive mobile apps to produce personalized value stories. By uniquely combining ‘no-code’ content creation and integrated value communication on a single platform, BaseCase has changed the ways that life science companies think about product value and how it’s communicated. Using BaseCase, our customers have gained: - A 50% reduction in app/digital tool development timelines. - 75% reductions in overall costs. - More control over their apps during development and after deployment. - Better quality and more rewarding engagements with key decision-makers. - Accelerated market access and reimbursement success. Get in touch to schedule your live demo of BaseCase!