Annelise Michel

Marketing & Communications Manager | Investment Promotion at Basel Area Business & Innovation

Annelise Michel has a diverse work experience spanning over several years. Annelise currently works as a Marketing & Communications Manager | Investment Promotion at Basel Area Business & Innovation since October 2020. Prior to their current position, they were a Marketing Automation Specialist EMEA at Cochlear from May 2016 to October 2020.

Annelise also worked as a Country Product Manager at Inditex from September 2013 to January 2015, a Key Account Manager at L'Oréal from July 2011 to January 2013, and a Sales Consultant EMEA at The Rubicon Group from November 2009 to October 2010.

Before that, they held the position of Key Account Manager at Bragard UK from February 2007 to September 2009, and worked as a Sales & Marketing Executive - Internship at Starwood Hotels & Resorts Worldwide, Inc. from July 2006 to October 2006.

Annelise kicked off their professional career as an Assistant Manager / Ecommerce Project Coordinator at Riad Ayadina & Spa from September 2002 to September 2003. Throughout their career, Annelise has gained extensive experience in various roles within marketing, communication, sales, and account management.

Annelise Michel completed their Bachelor's degree in Marketing and IT Management from EGC in Toulouse, France, from 2001 to 2003. Annelise then pursued their Master's degree in Business Administration from ISG Institut Supérieur de Gestion from 2004 to 2007. Annelise also obtained a Certificate in Marketing Strategy from IMD. In terms of additional certifications, they received a Lean Six Sigma Yellow Belt Certification in March 2019 from Lean Six Sigma and became a Marketo Certified Expert in April 2018 from Marketo. Additionally, Annelise attended a Digital Marketing & E-commerce program at Ecommaster.es in Spain in 2015 and 2016, although no specific degree or field of study is mentioned in this program.

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