IW

Isabelle Wymann

Digital Marketing Manager at Basel Area Business & Innovation

Isabelle Wymann's work experience includes various roles in digital marketing, project management, and communications. Isabelle worked as a Digital Marketing Manager and Project Manager at Basel Area Business & Innovation from 2018 to present. In these roles, they planned and implemented digital communication strategies, handled SEO and social media, and provided training on tools like LinkedIn and WordPress. Isabelle also worked on projects such as the promotion and launch of Switzerland Innovation Park Basel Area Main Campus, SEO work for Initiatives DayOne and BaseLaunch, and digitalization of the Annual Report. Isabelle achieved significant accomplishments in email automation, lead generation, and training colleagues and partners to become brand ambassadors on LinkedIn.

Before that, Isabelle worked as a Marketing Manager at BaseLaunch from 2018 to 2020. Prior to that, they were the Director of Communications at Evolva Group from 2015 to 2017 and served as a Personal Assistant to the CEO and handled internal/external communications at Evolva Group from 2007 to 2015. Isabelle also worked as an Assistant at Novartis in 2006, as a PA at Lantal Textiles AG from 2004 to 2006, and as a Verkauf Innendienst (Sales Assistant) at SCHNEEBERGER Group from 2001 to 2003.

Isabelle Wymann completed their Master of Business Administration (MBA) with a field of study in Cross-cultural Leadership from the Edinburgh Business School at Heriot-Watt University from 2011 to 2014. Prior to that, they obtained a Höheres Wirtschaftsdiplom HWD/VSK from Rischik Schule Bern in 2005-2006. Isabelle also received a Certificate in Advanced English (CAE) from a Language School in 2003-2004. Their earliest education was at Bildungszentrum Langenthal, where they studied Business Administration with a specialization in Commercial from 1998 to 2001. Isabelle Wymann holds additional certifications in Master of Business Administration from the University of Applied Sciences and Arts Northwestern Switzerland FHNW and Heriot-Watt University, though the specifics of these certifications are not provided.

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