John Federico

John Federico is an experienced marketing executive with a strong background in demand generation and strategic marketing leadership. Most recently, John held the position of Vice President Marketing at Baselane from December 2023 to September 2024, where oversight of marketing strategies and execution was a primary responsibility. Prior to that, John served as Vice President Marketing at StyleSeat and Homeward, driving demand generation efforts in both roles. At The Zebra, John progressed from Vice President of Marketing to Senior Vice President of Marketing, leading branding initiatives and overall marketing strategies. Additionally, John has been engaged in a consulting capacity as a Growth Advisor since April 2019, specializing in demand generation and B2B marketing. John's educational background includes a Bachelor's degree from Boston University.