Andrea Fiorentini

Andrea Fiorentini is a seasoned marketing and sales professional with extensive experience in the agricultural and consumer goods sectors. Currently serving as the Commercial Expansion Manager at BASF since August 2018, Andrea conducts market research and analyzes competitor strategies to identify growth opportunities. Previously, in roles such as Area Sales Manager and Customer Marketing Specialist at BASF, as well as Country Marketing Specialist at Bayer CropScience Vegetable Seeds, Andrea focused on developing go-to-market strategies, client relationship management, and enhancing customer experiences. Early career experience includes positions at Cellularline, where responsibilities included market analysis and brand management. Andrea holds an MBA from Bologna Business School and a Master's degree in International Management from the Università degli Studi di Modena e Reggio Emilia. Additionally, participation in a Growth Hacking program reflects a commitment to professional development.