Andrea Labelle is a strategic brand and marketing specialist with over 12 years of experience with prominent brands in Canada, including roles in agriculture, automotive, oil & gas, and telecommunications. Currently, they serve as the Head of Regional Customer Experience for Ag Solutions North America at BASF, where they oversee brand and customer engagement initiatives. Previously, Andrea held key positions at McCann Canada, Bayer CropScience, and BBDO Toronto, leading multiple high-impact marketing campaigns and managing significant budgets. They obtained a degree in Graphic Communications Management from Ryerson University and are pursuing an MBA at North Carolina State University.
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