Isabell Lanfermann is currently a Global Strategy Manager at BASF, overseeing the global automotive refinish business unit. Previously, Isabell served as a Project Manager for Global and EMEA Digital Solutions at BASF, where they led cross-functional teams and managed customer-facing digital solutions. Isabell holds a Master of Science in Business Consulting and Digital Management from FOM University, alongside various business administration degrees from Fachhochschule Münster, Westfälische Verwaltungs- und Wirtschaftsakademie, and IHK Nord Westfalen.
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