Michiel Elshout

Michiel Elshout is currently the Digital Excellence Manager at BASF | Nunhems, where they develop insights to provide solutions for enjoyable and sustainable healthy eating. Previously, Michiel held multiple roles at GfK, including Consultant Advanced Shopper Solutions and Account Manager, and worked as an intern at HYVE AG focusing on netnography insights. Michiel has a Master’s degree in International Business with a focus on Strategic Marketing from Maastricht University and has completed the CORe Credentials of Readiness program at Harvard Business School with honors.