Pedro Martí possesses extensive experience in business development and sales within the agricultural and financial sectors. Currently serving as the Business Development & Key Account Manager for Digital Farming Solutions at BASF, Pedro previously held key roles at Bayer Crop Science, including Sales Manager for FieldView and Customer Engagement Manager for Regional Business Strategy. At Monsanto Company, Pedro's experience spanned marketing and sales, including positions as Price & Campaign Leader and Brand Manager. Early career experience includes a role as a Retail Sales Representative at Lloyds Bank. Pedro holds a degree in Business Administration from Pontificia Universidad Católica Argentina and completed an Executive Program in Business Management at Universidad del CEMA.