Sandy Cheung is a seasoned marketing professional with extensive experience in the personal care and cosmetics industry. Currently serving as the Director and Head of Consumer Insights and Digital Solutions for Personal Care (APAC) at BASF since September 2018, Sandy has previously held key roles including Associate Marketing Director for Fresh (APAC) at LVMH Perfumes & Cosmetics, Regional Marketing Manager for Clinique (APAC) at The Estée Lauder Companies Inc., and Regional Senior Brand Manager at Johnson & Johnson Vision Care. Sandy's career began as a Product Manager at L'Oréal. Educationally, Sandy holds an MBA in General Management from the HKUST Business School and completed an exchange program at Erasmus University Rotterdam.
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