Seong Yu Yap has 14 years of experience in HR Shared Services, focusing on Compensation and Benefits, HR Information Systems, and HR Operations across Asia Pacific, the Middle East, and America. Seong has successfully developed and implemented shared service models tailored to business needs and managed compensation operations, including annual salary reviews and employee benefits. In the role of HR Excellence APAC Director at BASF, Seong leads the development of HR strategies that align with organizational goals. Seong has also held leadership roles at companies including WorleyParsons and British American Tobacco, emphasizing service excellence and continuous improvement in HR processes. Seong holds a Bachelor of Business Administration from Universiti Monash Malaysia, graduating with distinction.
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