Thaís Moreira is a seasoned marketing professional with experience in channel management within the retail and construction sectors, specifically in a B2C and B2B capacity in the chemical industry. They currently serve as Gerente de Projetos Estratégicos at BASF, where they lead a global project aimed at enhancing relations with farmers. With a strong background in strategic planning and key account management, Thaís has previously held roles such as Store Replishment Intelligence Analyst at Magazine Luiza and various positions at BASF, including Channel Management Intelligence Sr Analyst. Thaís holds multiple degrees, including an Engineer’s Degree in Industrial Engineering from UFSCar and an MBA in Macroeconomia e Portfolio Management.
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