xueling liu-hoffmann

Xueling Liu-Hoffmann is a Senior Manager of Global External Communications for Agricultural Solutions at BASF SE in Germany. With extensive experience in marketing and business development, they previously held positions such as Product Manager and Supply Chain Manager at BASF New Business GmbH, and Lecturer at Peking University. Xueling specializes in intercultural communication, particularly between China and Germany, and is responsible for leading significant branding strategies and global advocacy campaigns at BASF. They hold a Bachelor's degree in German Literature and Language from Peking University and a Diplom Betriebswirtin in Marketing from the East Asia Institute at the University Ludwigshafen.