Cassandra Ballard is a seasoned data professional currently serving as the Data Team Lead at Bash since February 2025. Prior to this role, Cassandra held the position of Senior Data Analyst at Yoco from February 2022 to March 2025 and co-founded Unravelled, a local knitwear brand focused on sustainability and fashion, from September 2020 to January 2024. Cassandra's experience also includes working as a Senior Data Specialist in Assurance Digital & Innovation at EY from February 2021 to February 2022, as well as serving in various roles, including Data Analytics Senior Consultant and Analytics Consultant, at Deloitte South Africa from December 2016 to February 2021. Earlier in the career, Cassandra began as a Junior Data Analyst while part of a two-year Data Factory graduate program. Academically, Cassandra holds a Bachelor of Engineering in Industrial Engineering from the University of Pretoria, completed in 2016.
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