Zahara Chaudhry

Zahara Chaudhry is a seasoned strategist with extensive experience in digital marketing, data strategy, and user experience. Currently serving as a Senior Strategist at BASIC/DEPT® since March 2022, Zahara has contributed to projects for prominent brands such as KFC, Colgate, and lululemon. Prior to this role, Zahara worked as a Senior Data Strategist at TBWA\Chiat\Day, co-leading data strategy and performance insights for QuickBooks and DirecTV Stream. Zahara's previous positions include Senior Digital and Data Strategist at Saxum, where leadership in digital marketing campaigns and data visualization was essential. Early career roles include Media Strategist at STAPLEGUN and Digital Media Intern at VI Marketing and Branding, alongside various analytical positions. Zahara holds a Bachelor of Business Administration in International Business and Marketing from the University of Oklahoma.