Basis is an independent insight consultancy working with global clients to deliver insight activation. Simply put, this means giving our clients the understanding, the guidance and the recommendations they need to make the right decisions for their organisation.

Headquartered in London, with offices in NY, Chicago and LA, we draw on our twenty five years of expertise to support brand owners such as Fitbit, Google, NBC, Disney, Fox Networks, Oakley, Ray Ban, Pernod Ricard, Tesco, BT, and Avon. 

With fantastic qual, quant, design and video teams in-house, we tackle all kinds of insight, innovation and strategy projects, working across dozens of markets. From the straightforward to the extremely complex, we relish a challenge and any opportunity to deliver actionable, useful findings to our clients. We're bright people and we're big on imagination. 

If you need consumer research that allows you to get stuff done, then get in touch. We’d love to hear from you.

Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients'​ businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.

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Basis

Paul Eccles

Michael Chan

Chris Hope

Rakesh Rajakumar

Lisa Chautard

Marian Bergkamp

Elena Antoniades

Polly Shrager

Martin Eichholz

Daniel Clay

Lynsey Showman

Katie Buckley

David Griffiths

Georgina Cooper

The Leadership Team at Basis is responsible for setting the strategic vision and direction of the company, ensuring alignment across all departments and geographies, and driving business growth. This team oversees executive decision-making, fosters key client relationships, and spearheads innovations to maintain Basis's position as a leading insight consultancy. Through their combined expertise, they ensure that Basis continues to deliver actionable, impactful insights to its global clients.

Leadership Team

Research and Data Analysis

Senior Directors and Directors Team

Operations Team

Leadership Team

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Other teams at Basis

Research and Data Analysis

Senior Directors and Directors Team

Operations Team