Basis is an independent insight consultancy working with global clients to deliver insight activation. Simply put, this means giving our clients the understanding, the guidance and the recommendations they need to make the right decisions for their organisation.

Headquartered in London, with offices in NY, Chicago and LA, we draw on our twenty five years of expertise to support brand owners such as Fitbit, Google, NBC, Disney, Fox Networks, Oakley, Ray Ban, Pernod Ricard, Tesco, BT, and Avon. 

With fantastic qual, quant, design and video teams in-house, we tackle all kinds of insight, innovation and strategy projects, working across dozens of markets. From the straightforward to the extremely complex, we relish a challenge and any opportunity to deliver actionable, useful findings to our clients. We're bright people and we're big on imagination. 

If you need consumer research that allows you to get stuff done, then get in touch. We’d love to hear from you.

Or if you're an insight, innovation, or strategy professional looking for a job where you can have a real impact on clients'​ businesses, as part of a friendly, supportive, but independent-minded team, drop us a line.

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Basis

Paul Eccles

Michael Chan

Chris Hope

Elena Antoniades

Polly Shrager

Martin Eichholz

Lynsey Showman

David Griffiths

The Senior Directors and Directors Team at Basis is responsible for steering strategic initiatives and overseeing the execution of complex insight, innovation, and strategy projects for global clients. This team provides high-level guidance, ensures alignment with client objectives, and leverages decades of expertise to deliver actionable recommendations that drive business decisions. They coordinate across various specialist teams, integrate qualitative and quantitative insights, and foster client relationships to ensure impactful outcomes.

Senior Directors and Directors Team

Research and Data Analysis

Operations Team

Senior Directors and Directors Team

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Team members