Martin Eichholz

Martin Eichholz is a seasoned professional in market research and strategy with extensive leadership experience across various industries. Currently serving as the Managing Partner US at Basis, Martin focuses on elevating the US division of the consultancy through innovative research methods and team development. Martin is also a member of the American Council on Germany, contributing to the enhancement of German-American relations, and an advisor for the University of Southern California's Master of Science in Applied Psychology Program. Previously, Martin held significant roles at MarketCast, where revenues tripled in challenging times, and at Kelton Global, where responsibilities expanded across multiple divisions, fostering substantial growth. Early career experience includes leadership positions at Frank N. Magid Associates and a research assistantship at Syracuse University, where Martin published scholarly work in the field of mass communication. Martin holds a Ph.D. in Mass Communication from Syracuse University and additional degrees from Johannes Gutenberg University Mainz and Syracuse University.