Briana Whyte

Business Analyst

Briana Whyte is a skilled Business Analyst currently employed at Basis Technologies, specializing in bridging communication among product management, design, engineering, and stakeholders while enhancing product and user experience for an Advertising Automation Platform. Previous experience includes roles as a UX Researcher Associate and Fellow at the University of Michigan's Center for Academic Innovation, where Briana engaged in defining research goals and conducting comprehensive UX research. Additional roles include Research Intern at Merit Network, where Briana focused on network security analysis, and participation in the HBCU 20X20 Tech Forward Fellowship program. Briana’s early career involved various positions, including Service Desk Agent at Brandt Information Services and Executive Office Assistant at TRANDERSOL. Briana holds a Master of Science in Information with a focus on Human-Computer Interaction from the University of Michigan and a Bachelor’s degree in Psychology from Florida Agricultural and Mechanical University.

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