Diana Sofia Padilla

Diana Sofia Padilla is an accomplished client analyst currently working at Basis since October 2025. Prior to this role, Diana excelled at THE 3RD EYE from September 2020 to October 2025, where expertise in digital strategy and analytics was demonstrated through the development of comprehensive campaign strategies and cross-functional collaboration. Previous positions included senior and performance analyst roles, focusing on campaign optimization and data analysis. Earlier experiences at Florida International University included communications-related roles in the athletics department, and prior to that, Diana managed customer service operations at Macita's Restaurant and contributed as an intern at Tiro Libre con Barrera. Diana holds a Master of Science in Marketing and a Bachelor of Arts in Public Relations from Florida International University, along with an international study experience at Universidad de Málaga and an associate degree from Miami Dade College.