Justin Winey

Justin Winey, MBA, currently serves as the Sr. Brand Development Strategist at Basis Technologies, where over $35 million in attributed revenue has been generated through targeted lifecycle marketing strategies, alongside the implementation of advanced CRM automation utilizing Salesforce and Braze. Prior experience includes roles as Sr. Digital Media Operations Specialist and Sr. Digital Communication Manager at Memorial Hermann Health System, where integrated marketing campaigns were directed and analytics dashboards were developed to inform decision-making. As a Sr. Corporate Strategy Analyst at AT&T, comprehensive go-to-market strategies were designed and executed. Earlier experience as Strategic Marketing Advisor at The George Washington University Hospital involved refining brand positioning strategies and crafting executive-level narratives from complex data. Justin holds an Executive Masters in Marketing and Strategic Communication from New York University, an MBA from Baylor University, and a BA in Strategic/Integrated Communication from the University of Houston.