Kaitlin O'Brien

Kaitlin O'Brien is a seasoned professional with extensive experience in media strategy and digital marketing. Currently serving as Media Innovations & Technology Manager at Basis Technologies since September 2021, O'Brien previously held the position of Marketing Specialist III at Thermo Fisher Scientific, focusing on Programmatic Display media within the Biosciences Division. Prior roles include Senior Media Strategist and Media Strategist at Centro, where significant contributions were made in programmatic media buying, account management, and cross-channel campaign execution. O'Brien's earlier experience encompasses various positions in digital media planning and operations, underscoring a strong background in developing and executing comprehensive marketing strategies for a diverse portfolio of clients. O'Brien holds a Bachelor of Arts in Professional Strategic Communications from the University of Minnesota.