Kelly Boyle

Group Vice President, Client Strategy & Insights at Basis Technologies

Kelly Boyle has work experience dating back to 2010. Kelly began their career at Illini Media as an Advertising Sales Representative, selling advertising in print, online, and radio. Kelly also worked as a Sales Manager, managing a team of sales representatives and implementing sales strategies.

In 2012, Kelly worked as a Sales Intern at News America Marketing, where they assisted with research, prepared media kits, and organized a social media project.

Starting in 2013, Kelly joined OMD USA, where they held multiple roles over the years. Kelly worked as an Assistant Strategist, Media Strategist, Supervisor, Associate Director, and ultimately became the Director of Integrated Media Planning. During their time at OMD, they gained experience in media planning, strategy development, and team management.

In 2021, Kelly joined Basis Technologies as a Client Strategy & Insights Partner. Kelly was later promoted to the role of Group Vice President, where they currently lead client strategy and insights.

Kelly Boyle completed a Bachelor of Science (B.S.) degree in Advertising at the University of Illinois Urbana-Champaign.

Links

Previous companies

Illini Media logo
Neptune Retail Solutions logo

Timeline

  • Group Vice President, Client Strategy & Insights

    September, 2022 - present

  • Client Strategy & Insights Partner

    August, 2021