MacKenzie Richardson

Mackenzie Richardson is a focused professional in digital marketing, currently serving as a Search Media Buyer at Basis Technologies since January 2025. Prior experience includes roles at Material, where Mackenzie advanced from Paid Search Specialist to Senior Associate - Paid Media, responsible for developing and executing paid search campaigns across various platforms, and performing data analysis to meet KPIs. Mackenzie's career also features positions as a Paid Search Strategist at QRY and a Digital Media Analyst at Kreativ Marketing, where responsibilities encompassed campaign optimization and analytical reporting. Earlier experience includes a marketing role at Chronicles of a Daydream, a Lending Support Specialist position at Advia Credit Union, and serving as a Graduate Teaching Assistant at Western Michigan University. Mackenzie holds a Master's degree in Communication from Western Michigan University, paired with a Bachelor of Arts in Communication and Media Studies.