Luke B. Keck

Luke B. Keck, M.A. is an experienced digital marketing professional specializing in paid media strategy and execution. Currently serving as a Digital Media Buyer at Moore, Luke manages and optimizes various advertising campaigns for clients. Previously, as the Paid Media Department Lead at Raney’s Truck Parts, oversight of a $3 million paid media budget resulted in $32 million in revenue generated in 2023. With a strong background in digital marketing management and cross-platform campaign execution, Luke has held key positions at STN Digital, Access Softek, Hamilton Company, and several other organizations, demonstrating expertise in analytics, SEO strategy, and content creation. Luke holds a Master’s Degree in Media Innovation and Entrepreneurship along with dual Bachelor's degrees in Journalism - Public Relations and English Writing from the University of Nevada, Reno.