Jim Lesch

After teaching himself Apple BASIC, Jim wrote a security program that made his brothers enter a password before being able to play games – a crowning achievement of his youth – only to realize a comprehensive security model is just as important given their brute force attacks to get the password out of Jim.

After declining to pursue Law, and the Foreign Service, he took jobs in HR, Project Management, and found himself back in IT, rediscovering how fun it was to offload work to computers. He spent 18 years in a fortune 250 CPG company moving from systems analyst to Lead Engineer to managing the Software Engineering Center of Excellence. He then worked for large recipe websites before co-founding Basketful, giving him a personal appreciation for the difficult and demanding jobs his customers have – and what would make it easier.