Florencia Irena Wijaya

Florencia Irena Wijaya has a diverse work experience in various industries. Florencia Irena started their career as an RnD Formulator at Orang Tua Group in 2017. Florencia Irena then worked as a Sensory Laboratory Assistant at Universitas Pelita Harapan before joining PT. LEITER Indonesia as a Market Development Staff. In 2018, Florencia joined Kulina, where they held multiple roles including Marketplace Team, Food Supply and Operations Team, and later became the Food Supply and Operations Team Lead. During their time at Kulina, they played a key role in partnerships, special projects, strategic operations, and optimizing logistics and distribution channels. In 2021, they joined Grab as part of the Strategic Operations team. Most recently, they founded their own office at Baskit in 2023.

Florencia Irena Wijaya attended Universitas Pelita Harapan from 2014 to 2018, where they obtained a degree in Food Technology (STP - Sarjana Teknologi Pertanian).

In addition to their formal education, Florencia has also pursued several certifications. In December 2019, they achieved an IELTS Academic score of 8.0 from IELTS Official. In May 2020, they completed courses in Introduction to SQL and Data-Driven Decision Making in SQL from DataCamp. In June 2020, they obtained a certification in Marketing Analytics from Coursera. In July 2020, they completed a course on Strategic Thinking from LinkedIn. In October 2020, they obtained a certification in The Strategy of Content Marketing from Coursera. In September 2021, they completed a Digital Marketing Foundations course from LinkedIn. Lastly, in November 2022, they achieved the Operational Excellence Foundations certification from LinkedIn.