Invisible aligners. The better alternative to braces. Designed by orthodontists, our at-home treatment will get you a straighter smile in an average of 6 months.

Information Technology

Basma

The Beirut office focuses on technology, sales, and marketing, driving innovation and client success in the region.

Beirut

The Dubai office focuses on orthodontic services, sales support, legal counsel, and financial management in a dynamic market.

Dubai

Basma's headquarters in London, United Kingdom

Cherif Massoud

Joe Saliba

Ralph Chartouni

Elie Tannous

Yasser Swaidan

Hrag Hayrabedian

Nabih Ahmad

This department focuses on the creation and development of digital solutions for dental applications.

Dental Design

This department focuses on the creation and management of products from concept to market delivery.

Product Development

The Sales and Customer Success team at Basma is dedicated to driving revenue growth by acquiring new customers and ensuring their satisfaction throughout the treatment journey. They work collaboratively to educate potential clients about the benefits of Basma's invisible aligners, provide personalized support, and address any concerns. Their aim is to foster long-term relationships that enhance customer loyalty and contribute to a seamless, positive experience for every patient.

Sales and Customer Success

This department manages budgeting, financial reporting, and accounting functions to ensure the organization's financial health.

Finance Department

The Leadership Team at Basma is responsible for setting the strategic direction of the company, driving innovation in invisible aligner technology, and ensuring alignment between product development and customer needs. With a focus on collaboration, they foster a culture of growth and efficiency while overseeing operational performance to deliver exceptional at-home orthodontic solutions.

Leadership Team

This department focuses on creating and maintaining software applications across various platforms.

Basma

Org chart

Teams

Dental Design

Product Development

Sales and Customer Success

Finance Department

Leadership Team

Software Development

Offices

Basma

Org chart

Teams

Dental Design

Product Development

Sales and Customer Success

Finance Department

Leadership Team

Software Development

Offices

Related companies