Invisible aligners. The better alternative to braces. Designed by orthodontists, our at-home treatment will get you a straighter smile in an average of 6 months.

Information Technology

Basma

The Beirut office focuses on technology, sales, and marketing, driving innovation and client success in the region.

Beirut

Basma's headquarters in London, United Kingdom

Cherif Massoud

Joe Saliba

Yasser Swaidan

Hrag Hayrabedian

Ralph Chartouni

Elie Tannous

Nabih Ahmad

The Engineering Team at Basma is responsible for developing and maintaining the technological infrastructure that supports the production and delivery of invisible aligners. They design and optimize manufacturing processes, create user-friendly web applications for seamless customer interactions, and ensure the reliability and scalability of the software systems that track treatment progress. Collaborating closely, this diverse team of engineers leverages their expertise to enhance product quality and streamline operations, ultimately contributing to a better orthodontic experience for customers.

Engineering Team

The Sales and Customer Success team at Basma is dedicated to driving revenue growth by acquiring new customers and ensuring their satisfaction throughout the treatment journey. They work collaboratively to educate potential clients about the benefits of Basma's invisible aligners, provide personalized support, and address any concerns. Their aim is to foster long-term relationships that enhance customer loyalty and contribute to a seamless, positive experience for every patient.

Sales and Customer Success

The Digital Design Team at Basma focuses on creating innovative and user-friendly digital experiences for customers navigating their invisible aligner treatment. Leveraging their expertise in dental design, the team collaborates to produce engaging visuals and interactive elements that enhance the patient journey, from initial assessment to final results, ensuring a seamless and supportive experience for users seeking a straighter smile.

Digital Design Team

This department manages budgeting, financial reporting, and accounting functions to ensure the organization's financial health.

Finance Department

The Leadership Team at Basma is responsible for setting the strategic direction of the company, driving innovation in invisible aligner technology, and ensuring alignment between product development and customer needs. With a focus on collaboration, they foster a culture of growth and efficiency while overseeing operational performance to deliver exceptional at-home orthodontic solutions.

Leadership Team

This department focuses on creating and maintaining software applications across various platforms.

Basma

Org chart

Teams

Engineering Team

Sales and Customer Success

Digital Design Team

Finance Department

Leadership Team

Software Development

Offices

Basma

Org chart

Teams

Engineering Team

Sales and Customer Success

Digital Design Team

Finance Department

Leadership Team

Software Development

Offices

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