Doug Cadmus

Doug Cadmus is an experienced leader in e-commerce and digital strategy, currently serving as the Senior Manager of E-Commerce at Bass Pro Shops, where management of Digital Product Management, User Experience, and Quality and Testing teams enhances the online customer experience for Bass Pro Shops and Cabela's. Previously, Doug held roles such as Digital Product Manager focused on optimizing cart and checkout experiences, Director of Ecommerce Technology at Orvis, and Digital Strategist at Keurig Green Mountain. With a strong emphasis on improving online customer engagement and conversion rates, Doug has also contributed as a Digital Strategy Advisor for Equal Origins, advocating for gender and generational equity within the specialty coffee sector. Doug's extensive background includes significant achievements in elevating e-commerce capabilities across various organizations, with a commitment to leveraging technology and user-centric design. Education includes studies in Management Information Systems at Champlain College and Truman State University.