Bass Pro Shops
Ed Larson is an experienced retail professional with a strong background in merchandise management, specializing in the firearms and hunting sectors. Currently serving as Divisional Merchandise Manager at Bass Pro Shops since May 2018, Ed has previously held several key positions at Cabela's, including Director of Merchandising for the Firearms & Shooting Division and various roles within the hunting and apparel categories. Ed holds a Bachelor of Science degree in Business Administration/Marketing from the University of Wisconsin-La Crosse, attained between 2000 and 2004.
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Bass Pro Shops
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Bass Pro Shops is a supplier of outdoor gear for enthusiasts of fishing, hunting, camping and golfing. The company has 58 retail stores in the U.S. and Canada. The site of the original store in Springfield, Missouri brings in over 4 million visitors yearly and is the state's top tourist attraction. The company also owns Tracker Marine, which manufactures and sells boats for fishermen, and Big Cedar Lodge, a resort in the Ozark Mountains.