John L. Morris, founder and CEO of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father's store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer.
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Bass Pro Shops
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Bass Pro Shops is a supplier of outdoor gear for enthusiasts of fishing, hunting, camping and golfing. The company has 58 retail stores in the U.S. and Canada. The site of the original store in Springfield, Missouri brings in over 4 million visitors yearly and is the state's top tourist attraction. The company also owns Tracker Marine, which manufactures and sells boats for fishermen, and Big Cedar Lodge, a resort in the Ozark Mountains.