Heather Petersen

Heather Petersen serves as the Director of Digital Marketing at Bassett Furniture Industries, Inc. since September 2019. Prior positions include Director of Ecommerce and Ecommerce Manager at Kayser-Roth Corporation, and Ecommerce Analyst at VF Jeanswear. Additionally, Heather held the role of Senior Marketing Director at Pace Communications eCommerce Division, where responsibilities included developing strategic goals and conducting profitability analyses. Previous experience as Marketing Manager at The Education Center involved presenting financial results and ensuring promotions met ROI goals. Heather Petersen earned a Bachelor of Science in Business Administration, specializing in Marketing, from Meredith College between 1998 and 2001.