Kenneth Freichmann

Kenneth Freichmann is an experienced digital marketing professional currently serving as the Digital Experience & Ecommerce Lead at Bata Industrials, where significant achievements include launching the company's first direct-to-consumer channel and implementing a product information management system. Prior roles include Senior Manager Digital Experience at adidas, overseeing global product launch campaigns, and various positions in digital content management and production. Kenneth has also contributed as a volunteer digital marketing strategist for local businesses during challenging times in 2020, enhancing skills in design thinking, UX/UI design, and digital advertising. Education includes a BBA in International Media & Entertainment Management from NHTV Breda University and a pre-university degree from Euro College.