Marketing & Communications Team

The Marketing & Communications Team at Bath & Body Works is responsible for developing and executing comprehensive marketing strategies to enhance brand loyalty, drive sales, and expand market reach. This multi-disciplinary team manages campaigns across various channels including email, SMS, and push notifications, while also overseeing creative direction, product marketing, and brand development. By combining their expertise in art, copy, UX design, and product development, they cultivate engaging customer experiences both in-store and online.