Baton Simulations
Guy Couillard is an experienced executive with a robust background in innovation and strategic relationships within the SAP ecosystem. As the CEO of Baton Simulations since September 2014, Guy Couillard has led significant advancements, including the transition of ERPsim to S/4HANA and cloud-based solutions. Prior to this role, Guy Couillard founded OTA Inc. and served as President, specializing in executive education and governance for enterprise system implementations. Guy Couillard also held a position at SAP Americas, Inc. and worked as a Principal Consultant at DMR Consulting. Educational qualifications include a Master of Science in Communications from Université de Montréal and a Bachelor's degree in Communication Studies from Concordia University.
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Baton Simulations
Baton Simulations helps organizations fuel their digital transformation by engineering software solutions that are beautifully designed, effective and simple to use. Thousands of people in 65 countries including SAP leaders, managers and users use our software solution, ERPsim, to make informed software decisions, improve user adoption and engagement, increase understanding of business processes and explore innovations. In our continuous effort to improve enterprises system adoption and on-the-job performance, we have developed a rich cloud-based SaaS solution named 'Digital Acceleration Solution' or ‘DAS’. DAS seamlessly connects to any web-based SAP UI, making it possible to infuse custom machine learning and GenAI use cases into any SAP solution. Baton offers out-of-box capabilities for a broad range of industries, from manufacturing to public sector and defense. Through our academic partner, the ERPsim Lab at HEC Montreal, over 300 universities around the world use ERPsim at the graduate and undergraduate levels.