Liliana Mendoza

Liliana Mendoza is a seasoned marketing professional currently serving as the Senior Marketing Manager at Baubap since October 2023, where notable achievements include brand identity creation and a successful awareness campaign that increased awareness by over 20%. Previously, Liliana held the position of Brand Marketing Manager for Financial Services at Clip and served as Product Brand Manager at Groupe SEB, specifically for T-Fal and Krups. Prior experience includes roles at Colgate-Palmolive as Brand Manager for Ajax LATAM and various positions at PepsiCo involving marketing innovation and commercial strategy for Sabritas. Liliana began a career in the insurance sector at Zurich Insurance Company Ltd. with a degree in Business Administration from Tecnológico de Monterrey and furthered education in marketing at Universidad Iberoamericana and Universidad Nebrija, alongside ongoing studies at The University of British Columbia.