Rafael Politano MacIel Athayde

Rafael Politano Maciel Athayde is a Senior Business Intelligence Analyst at Bauducco, focusing on structuring the Commercial Intelligence area and generating insights using Power BI to inform strategic decisions. Previously, Rafael held the position of Market Intelligence Analyst at Scanntech Brasil, analyzing multi-channel customer opportunities and developing data-driven pricing and distribution strategies. Additional experience includes roles at Mondelēz International as a Trade Marketing Analyst, and Huawei in telecommunications projects. Rafael also served as Commercial Director at Maximiza Junior Company, President of CAENPRO at UFPR, and a Young Apprentice at Aurora Alimentos. Currently pursuing a postgraduate degree in Data Analytics and Marketing at ESPM, Rafael holds a Bachelor's degree in Production Engineering from Universidade Federal do Paraná.