Sophia Hippe is an experienced marketing professional currently serving as HR Marketing Manager at BAUER Group since May 2024. Previously, Sophia held the position of Online Marketing Manager at happybrush GmbH, where responsibilities included managing the D2C webshop and implementing strategies to enhance conversion rates. As Digital Marketing Manager at K - Mail Order GmbH & Co. KG, contributions involved optimizing websites for improved customer journeys, developing targeted online campaign concepts, and analyzing user behavior through various analytical tools. Sophia has also gained valuable experience through roles in project management and communications, complemented by a Master of Science in Corporate Communication Management from Pforzheim University and a Bachelor of Arts in Media and Communication Science from the University of Mannheim.
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