Giacomo Barasi

Giacomo Barasi serves as the Marketing Director for Global Innovation at Bauli Group since February 2020, focusing on driving growth through innovative solutions and developing a Better-For-You Innovation Strategy. Previously, Giacomo was responsible for major marketing initiatives for seasonal products and led cross-functional teams toward successful product launches, including a remarkable communications strategy for Bauli's 100th anniversary. Prior to Bauli Group, Giacomo held various marketing management positions at Bonduelle and Barilla Group, where responsibilities included category strategy, innovation, and communication across multiple European markets. Educational background includes a Master's degree in Business Administration and Corporate Strategy from Alma Mater Studiorum – Università di Bologna and ongoing studies at The Wharton School.