BAV Group
Anyarat Priyawat is an experienced Brand Analyst at BAV Consulting, a position held since August 2014. Previous experience includes roles as an Account Management Intern at iris worldwide, where Anyarat worked on the Barclaycard US client, and as a Digital Marketing Strategist Intern at Brand Influencers. Early career positions include internships at McCann Worldgroup focusing on Consumer Insights and Innovation, as well as an Assistant Manager role at Rung Rueng Kaset Charoen Ltd. and a Marketing Intern position at CHANEL. Anyarat Priyawat holds a Bachelor of Business Administration in International Business Management from Chulalongkorn University, supplemented by studies at Cornell University and New York University, as well as an exchange program at Akita International University.
BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.