BAV Group
Dor Katz is a Senior Brand Strategist at BAV Group, a global consultancy focusing on data-driven brand strategies and consumer insights, since August 2022. Prior to this role, Katz served as a Strategy Intern at Allen & Gerritsen and held positions such as Research Officer at the Penn Center for Social Norms & Behavioral Dynamics and Account and Strategy Coordinator at CreativeNest. Katz's experience includes leading a comprehensive marketing plan and conducting market research for various clients, as well as serving as a Birthright Leader for Israel Outdoors. Educational credentials include a Master of Behavioral and Decision Sciences from the University of Pennsylvania and a Bachelor's Degree encompassing Psychology, Business Studies, and Graphic Design from New York University.
BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.