BAV Group
Sandrine Martin is an experienced professional in strategy and consumer insights, currently serving as Associate Director Strategy & Insights and Agile Squad Lead at BAV Group since June 2022. Sandrine has a strong background in analytical brand strategy, previously holding roles as Senior Analytical Strategist and Analytical Brand Strategist at BAV Group from August 2019 to August 2021. Sandrine's academic experience includes a Master’s degree in Social and Consumer Psychology from New York University, complemented by a Bachelor of Commerce with honors from HEC Montreal, where a double major in Marketing and International Affairs was achieved. Additionally, Sandrine has contributed to academia as a guest lecturer at institutions such as NYU Stern, Rutgers University, USC Marshall, and the University of Montreal, and has held research assistant roles that focused on marketing effects on diverse populations.
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BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.