Mark Clarke

US Lead, Marketing Communications at Bavarian Nordic

Mark Clarke has a diverse work experience in the field of digital marketing and strategy. Mark currently works as the Digital Marketing Manager for US Commercial Vaccines at Bavarian Nordic, where they played a key role in launching and co-leading the commercial marketing division. Their responsibilities include developing operational processes, planning product launches, and creating cohesive multi-channel marketing and communication brand plans.

Prior to their current role, Mark worked as a Customer Engagement Manager for US Commercial Digital Therapeutics at Sandoz. Mark successfully launched the commercial division for the first FDA-authorized Prescription Digital Therapeutics, partnering with sales and brand leaders to broaden customer engagement strategies. Mark also collaborated with marketing leads and agency partners to influence multichannel brand marketing strategies and customer solutions.

Before joining Sandoz, Mark was the Owner/Founder of blackcherry marketing, a digital marketing strategy consulting firm. Mark provided consulting services for various clients from 2014 to 2019.

Mark also gained experience as a Social Media Strategist at Eli Lilly and Company in 2018, and as a Talent Acquisition Consultant for Marketing at Indiana University Health from 2012 to 2018. Mark started their career as a Brand Marketing, Social Media & Communications Coordinator at Curare Physician Recruiting, where they worked from 2006 to 2012.

Throughout their career, Mark has demonstrated expertise in digital marketing, brand strategy, customer engagement, and multichannel marketing.

Mark Clarke has a Bachelor's degree in Telecommunication & Business Marketing from Indiana University Bloomington. Mark has also obtained several certifications, including "Building High Performing Teams" from the University of Pennsylvania, "Creating a Team Culture of Continuous Learning" from the University of Pennsylvania, "Diversity & Inclusion in the Workplace" from ESSEC Business School, "Optimizing Diversity on Teams" from the University of Pennsylvania, and "The Power of Team Culture" from the University of Pennsylvania. The obtained month and year for the certifications are not provided.

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Timeline

  • US Lead, Marketing Communications

    November 1, 2023 - present

  • Digital Marketing Manager, US Commercial Vaccines

    May, 2020

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