KH

Karina Herold

Chief Operating Officer at Bay Area Host Committee

Karina Herold is an accomplished sports management professional with extensive experience in major event operations and organizational leadership. Currently serving as the Chief Operating Officer for the Bay Area Host Committee, Karina is pivotal in orchestrating significant sporting events, including the 2025 NBA All-Star Game and the 2026 FIFA World Cup. In addition, Karina holds the position of President at SH Advisors, LLC and is an Adjunct Professor at California Lutheran University, instructing in the School of Management. Previously, Karina was the Vice President of Major Events at the Los Angeles Sports & Entertainment Commission, overseeing critical aspects of high-profile events such as the Super Bowl. Karina's career also includes a series of leadership roles at Pepperdine University, where responsibilities encompassed corporate partnerships and marketing within the Athletics Department. Karina's academic credentials include a Master’s in Sport Management and an MBA from the Isenberg School of Management at UMass Amherst, as well as a Bachelor's in Human Development from UC San Diego.

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San Francisco, United States

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Bay Area Host Committee

The Bay Area Host Committee (BAHC) was founded in 2022 with a single mission: to unite the Bay Area through sport by building pride, connecting communities, and re-energizing the entire region. With support from the area’s preeminent leaders and professional sports teams – including Bay FC, the Golden State Warriors, the San Francisco 49ers, the San Francisco Giants, the San Jose Earthquakes, the San Jose Sharks, and a new WNBA team – the BAHC is bringing the best to the Bay while celebrating the diversity, innovation, and fandom that make the region unique. The BAHC is proud to contribute to the Bay Area’s legacy by hosting legendary athletes, world-class sporting events and global fan bases in the region’s most iconic venues — and is ready to show the world what the Bay is made of. The BAHC is currently slated to Host the 2025 NBA All-Star, Super Bowl LX, and FIFA World Cup 26.


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