Alicia Flores

Alicia Flores is the Vice President, Member Services. Alicia began her career as a part-time teller at Bay Federal in 1981, and has over 30 years of service in the financial services industry. She oversees the Credit Union’s seven branch locations and team of branch managers. Alicia is responsible for all aspects of branch operations, member experience, production initiatives for achieving sales and business development efforts, and the organization’s high member service standards. Alicia holds a Bachelor’s Degree in Business Management, and presently serves on the Board of Directors for the Hospice of Santa Cruz County.